Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated.

NMFs make up an expansive group of ingredients that include amino acids, lactic acid, sodium PCA, various sugars and minerals, and peptides. Together with the naturally-occurring lipids in skin (examples would be ceramides, cholesterol, and glycosaminoglycans), NMF’s work to keep skin’s surface intact and supple.